EXPLORING THE VERSATILITY OF VIDEO PRODUCTION
Silvata is an integrated digital marketing agency known for its innovative and customized solutions. Our portfolio not only showcases our versatility in video production, but also our profound expertise in developing digital marketing strategies, concepts, and storyboards. We deliver unique content and effective cross-media management, tailor-made to suit the specific needs of each project. From captivating videos for trade shows, conferences, and corporate events to impactful TV commercials, digital billboards, and engaging social media content, our approach blends strategic planning with creative excellence to achieve extraordinary results:
PATIENT IN FOCUS | VISUAL SYMPHONY | DUFTSTARS AWARDS | JOURNEY WITH NAO | WINTER ADVENTURE | STYLIZED 3D | SOCIAL MEDIA
LARGE-SCALE VIDEO
THE PATIENT IN FOCUS – OPENING VIDEO FOR A MEDICAL CONFERENCE
For a medical conference, we were commissioned to create an opening video that placed the patient at the center and visually highlighted the workings of the medical team through symbols and keywords.
The challenge was to design suitable symbols, icons, and 3D elements that could creatively and effectively represent the teamwork and commitment of the global team.
VISUAL SYMPHONY: A 3D JOURNEY THROUGH NATURE AND INNOVATION FOR THE PHARMACEUTICAL INDUSTRY
For a pharmaceutical company, we created a series of visual content including pre-event teasers, an opening video, and short session bumpers, all while adhering to a unified corporate design. A key element of this production were starlings, which were modeled and animated in 3D, moving elegantly over cities and landscapes.
This visually powerful journey ultimately culminated in the depiction of the skyline of the cities where the events took place, thus providing a direct reference to the event locations.
The entire video material was produced in a high-resolution format to maximize visual quality and fidelity of the animations.
MULTI-CHANNEL ADVERTISING CAMPAIGN FOR DUFTSTARS AWARDS
For the Duftstars Awards, a distinguished event celebrating innovation in the fragrance industry, we produced an integrated advertising campaign that spanned radio spots, TV commercials, and digital out-of-home billboards. The campaign aimed to draw attention to the event, spotlight the unique qualities of the nominated perfumes, and encourage the public to participate in voting for their favorite fragrance for the Audience Award.
Leveraging the capabilities of 3D technology, the campaign produced visually striking advertisements. The creation of the 3D scenery offered unparalleled creative freedom in designing the environment and lighting, establishing an atmosphere that perfectly complemented the event’s industrial-neon-themed ambiance.
Furthermore, in collaboration with composer and sound designer Bernd Norbert Würtz, we translated the Power & Neon theme into the auditory realm. This distinctive sound design was utilized in both the radio and TV spots, as well as at the event itself, enhancing the campaign’s sensory impact.
RADIO SPOTS
Designed to capture the auditory essence of the fragrances and invite listeners to explore and vote for their favorites.
TV COMMERCIALS
The TV spots, utilizing high-quality 3D animations, created a visual spectacle that highlighted the luxury and creativity of the fragrances. These commercials were infused with a dynamic interplay of neon lights, sound, perfume bottles, and concrete textures, creating an immersive experience that not only showcased the fragrances but also embodied the industrial-neon theme, setting the stage for the gala event.
DIGITAL OUT-OF-HOME BILLBOARDS
Positioned at strategic locations, these billboards offered passersby a glimpse into the world of Duftstars, using dynamic visuals to attract attention and encourage participation in the voting process.
LARGE-SCALE VIDEO
A GALACTIC JOURNEY WITH NAO AT THE FOREFRONT
For this project, we were commissioned to create a 3D model of the Softbank Robotics’ NAO robot, including rigging and animations, enabling NAO to serve as the key figure in the opening video of an event for a research company. The opener depicted NAO in an impressive, space-like environment, presented in a high-resolution format designed.
The video included several short scenes that effectively introduced the main themes of the event and set the mood. A highlight was NAO’s superhero-like flight over the audience and along the ceiling, made possible by innovative projections on the ceiling, before “landing” on the front LED screen. This spectacular opening video marked the beginning of the event.
This project highlights our expertise in producing large-scale video productions for significant events. By utilizing high-resolution visuals, we ensured that the visual effects were clear and impactful, captivating a broad audience and creating an engaging atmosphere for the event.
WINTER ADVENTURE – A 3D ANIMATION PROJECT
The winter tale is not just a showcase of animation but a testament to the innovative use of Cinema 4D’s tools. From the initial sketch to the fully textured character model, every step was carefully planned and executed.
The animation features a little robot navigating a winter landscape, engaging with elements like snow-laden, trees, and a snowman, all culminating in a compelling narrative with a humorous twist.
TECHNICAL PROCESS
STORY DEVELOPMENT
The story, centered around a robot’s sleigh track adventure, was crafted with clear turning points and a punchline, offering both direction and entertainment.
SCENE CREATION
Patrick began with a basic layout of the sleigh track, employing Cinema 4D to construct the ground and establish camera positions. This foundation facilitated visualization of the robot’s journey through various challenges.
LANDSCAPE AND ANIMATION
By dividing the route into scenes like “climb,” “snow cornice,” and “ski jump,” Patrick created low-poly landscapes for orientation and used Cinema 4D’s Take System for efficient scene management. The focus then shifted to animation and timing, bringing the little robot’s adventure to life.
DETAILING AND TEXTURING
In the detailed work on the environment, including mountains, trees, and snow effects, Patrick made use of Thinking Particles and Cinema 4D’s Volume Tool.
The robot was designed from the ground up, featuring all of its mechanical components, which act in a mechanically correct manner within the developed rig. This rig outlines the robot’s movement capabilities. In designing the robot, Patrick ensured realistic construction, so that, despite being a cartoon character, the robot’s mobility aligns with that of an actual robot.
For texturing, each part was meticulously UV-mapped. Patrick utilized Adobe Illustrator to craft the texture’s graphic elements, which were then applied to the robot using Cinema 4D’s texture mapping tools. The material’s appearance and details were fashioned by Patrick with the assistance of Substance Painter.
POST-PRODUCTION
The project concluded with rendering, followed by editing, compositing, color grading, and soundtrack creation, ensuring the final product was polished and engaging.
BRINGING SUSTAINABILITY TO LIFE
STYLIZED 3D ILLUSTRATIONS FOR EFFECTIVE COMMUNICATION
We’ve crafted a 3D set that can be utilized for creating vivid visual presentations. This set includes two characters, one male and one female, serving as lively visual aids.
We aim to depict and elucidate sustainable products and processes through stylized 3D illustrations. This visual approach allows us to convey complex information in a simple and engaging manner.
We have already produced explanatory videos using this setup for sustainable products. Furthermore, we are well-equipped to create additional explanatory videos for suitable products in the future, leveraging this versatile setup.
LIFESTYLE REELS
These reels are designed to weave products into everyday life scenarios, creating aspirational and relatable content. Our lifestyle reels are not just about showcasing products, but about telling a story that resonates with the viewer’s desires and aspirations. They illustrate how products can enhance a lifestyle, appealing to the audience’s sense of identity and aspiration.
PRODUCT VIDEOS
Focusing on the unique aspects of each product, these videos are crafted to highlight their USPs. We create concise yet informative reels that clearly communicate the benefits and features of a product, tailored to catch the attention of viewers seeking specific solutions or innovations.
DIVERSE POSTINGS
Each piece of content is created with the client’s specific social media and channel strategy in mind, ensuring that it not only aligns with the brand’s voice but also effectively engages the intended audience, whether it’s a captivating image, an informative post, or an interactive story.
SOCIAL MEDIA CONTENT CREATION
This overview offers a glimpse into the potential of social media content production we offer.