MULTI-CHANNEL ADVERTISING CAMPAIGN FOR DUFTSTARS AWARDS

 

For the Duftstars Awards, a distinguished event celebrating innovation in the fragrance industry, we produced an integrated advertising campaign that spanned radio spots, TV commercials, and digital out-of-home billboards. The campaign aimed to draw attention to the event, spotlight the unique qualities of the nominated perfumes, and encourage the public to participate in voting for their favorite fragrance for the Audience Award.

 

Leveraging the capabilities of 3D technology, the campaign produced visually striking advertisements. The creation of the 3D scenery offered unparalleled creative freedom in designing the environment and lighting, establishing an atmosphere that perfectly complemented the event’s industrial-neon-themed ambiance.

Furthermore, in collaboration with composer and sound designer Bernd Norbert Würtz, we translated the Power & Neon theme into the auditory realm. This distinctive sound design was utilized in both the radio and TV spots, as well as at the event itself, enhancing the campaign’s sensory impact.

 

RADIO SPOTS

Designed to capture the auditory essence of the fragrances and invite listeners to explore and vote for their favorites.

 

TV COMMERCIALS

The TV spots, utilizing high-quality 3D animations, created a visual spectacle that highlighted the luxury and creativity of the fragrances. These commercials were infused with a dynamic interplay of neon lights, sound, perfume bottles, and concrete textures, creating an immersive experience that not only showcased the fragrances but also embodied the industrial-neon theme, setting the stage for the gala event.